Honoring Tradition, Embracing Progress with the Limited Edition Blue Label Year of the Snake
As Lunar New Year 2025 ushers in the Year of the Snake, Johnnie Walker continues its annual tradition of celebrating with a limited-edition Blue Label bottle, featuring an exclusive design by visionary artist James Jean. This marks the completion of Johnnie Walker’s 12-year Zodiac cycle, reinforcing its deep connection to cultural heritage and progressive celebration.
Joining this year’s festivities is comedian, actor, and Daily Show correspondent Ronny Chieng, who, alongside his wife Hannah Pham, brings humor and heart to the holiday—showcasing how traditions can evolve while still honoring their roots.
A Whisky for Celebration & Gifting
Johnnie Walker Blue Label is a whisky synonymous with luxury and craftsmanship, making it the perfect centerpiece for Lunar New Year celebrations. This year’s bottle, designed by James Jean, reflects the transformative energy of the Year of the Snake, a symbol of wisdom and renewal. The intricate artwork captures the essence of progress—mirroring Johnnie Walker’s iconic “Keep Walking” philosophy.
For those looking to gift a statement bottle or elevate their Lunar New Year gatherings, this limited edition release is a must-have. Expect the signature layers of rich honey, dried fruits, spice, and a delicate smoky finish, best enjoyed neat or in a celebratory cocktail.
Ronny Chieng’s Take on Lunar New Year Traditions
Beyond the whisky, Johnnie Walker’s partnership with Ronny Chieng adds a modern, lighthearted approach to Lunar New Year celebrations. Together with his wife, Hannah Pham, Ronny shares his take on the holiday—incorporating both traditional elements and new rituals. Their festivities include:
- Preparing ‘Yu Sheng’, a vibrant dish symbolizing prosperity and longevity
- Sipping a Golden Orange Old Fashioned, a whisky-based twist on a classic cocktail
- Exchanging meaningful gifts, including the Johnnie Walker Blue Label Year of the Snake bottle
"Lunar New Year is all about coming together to celebrate and honor family traditions, but it also offers an opportunity to evolve those customs," says Ronny Chieng. "Hannah and I are very happy to welcome Johnnie Walker into our Lunar New Year celebrations, making new traditions uniquely our own."
Where to Find the Limited Edition Bottle
For whisky collectors and enthusiasts in Australia, Barrel & Batch is proud to offer the Johnnie Walker Blue Label Year of the Snake—a stunning collector’s piece and an exceptional whisky for those looking to make a statement this Lunar New Year.
Elevate your celebrations and gift with meaning. Shop now at Barrel & Batch