The worlds of high-performance racing and world-class bourbon are colliding in spectacular fashion. Buffalo Trace Bourbon has announced an exciting partnership with legendary Formula 1 team principal Guenther Steiner, bringing together the precision of motorsport and the craftsmanship of fine whiskey.
To celebrate, Buffalo Trace and Barrel & Batch are giving fans the chance to win an exclusive VIP experience to see Guenther Steiner: Unfiltered Live! on 12 March at Hamer Hall, Melbourne—a must-see event for any F1 enthusiast.
A Partnership Fuelled by Passion and Precision
Buffalo Trace’s collaboration with Steiner marks a thrilling new chapter for both brands. Known for his straight-talking leadership and electrifying presence in Formula 1, Steiner will work with Buffalo Trace on exclusive whiskey releases, behind-the-scenes content, and trackside events.
“Bourbon and F1 might not seem like a natural pair, but trust me, they both demand precision, patience, and a bit of boldness,” Steiner quipped. “I’m excited to be working with Buffalo Trace—it’s going to be one hell of a ride!”
As part of the partnership, Buffalo Trace is set to release a limited-edition “Steiner Select” bourbon, crafted to match Steiner’s fearless attitude. More details on this highly anticipated release will be unveiled soon.
Win a VIP Experience to Guenther Steiner: Unfiltered Live! More Details Here!
To mark the occasion, Buffalo Trace and Barrel & Batch are giving fans the chance to win a VIP Double Pass Package to one of the most explosive live F1 events of the year.
The Prize Package (Valued at Over $1,200) Includes:
✅ Exclusive access to a post-show meet & greet with Guenther Steiner
✅ A signed copy of his best-selling book, Surviving to Drive
✅ A VIP tour lanyard for that special behind-the-scenes experience
✅ Canapés and beverages to elevate your evening
How to Enter:
Simply purchase any Buffalo Trace product from Barrel & Batch to go in the draw!
Guenther Steiner: Unfiltered – A No-Holds-Barred Look Inside Formula 1
The live event promises an unprecedented look behind the scenes of Formula 1, as Steiner—now unfettered by team politics—shares the real stories of hiring and firing drivers, pre-season chaos, financial struggles, and the high-stakes world of motorsport. This is the first time he’ll tell his story live on stage, offering fans an uncompromising, brutally honest, and wildly entertaining evening.
Don’t Miss Out – Enter Now!
This once-in-a-lifetime opportunity is the ultimate experience for F1 fans and bourbon lovers alike. With Buffalo Trace’s legendary craftsmanship and Guenther Steiner’s raw, unfiltered storytelling, this partnership is shaping up to be one of the most exciting collaborations of the year.
Purchase any Buffalo Trace product today to enter the draw!
Click here for a full list of T&C's.