Hollywood legend Harrison Ford has stepped into the world of Scotch whisky, lending his charisma to a bold and unconventional campaign for Glenmorangie.
Glenmorangie, known for its smooth and complex single malts, has enlisted Ford as the face of its latest marketing campaign, which aims to break away from traditional whisky advertising. Rather than focusing on heritage, distillery shots, or serious tastings, the campaign embraces a whimsical and imaginative approach, aligning with Glenmorangie’s brand direction of celebrating creativity and enjoyment.
A Fresh Take on Whisky Advertising
The campaign, titled "It’s Kind of Delicious and Wonderful," presents whisky in a playful and light-hearted way—far from the usual rugged, masculine image often associated with Scotch. Ford, known for his serious on-screen presence, surprises fans by taking on a more relaxed, almost comedic role in the ads.
In one commercial, he narrates in his signature deep voice but with an unexpected touch of humour, describing the joy of whisky in a way that feels both intimate and fun. The visuals feature dreamlike sequences—floating oranges, giant ice cubes, and whimsical animations—creating a surreal, almost storybook-like experience.
Why Harrison Ford?
At 81, Ford remains one of Hollywood’s most respected and recognisable figures. His involvement in the Glenmorangie campaign marks a rare endorsement for the actor, who has largely stayed away from commercial partnerships. His presence adds credibility, while the campaign’s light-hearted nature allows him to show a more playful side rarely seen by audiences.
Ford himself has expressed admiration for the brand’s approach, saying he appreciates Glenmorangie’s emphasis on creativity and enjoyment over strict whisky traditions. His endorsement could introduce the brand to a broader audience, including younger whisky drinkers looking for a fresh take on Scotch.
Glenmorangie’s Evolution
Glenmorangie has been steering away from conventional whisky marketing for several years. The brand’s focus has shifted toward celebrating flavour, imagination, and craftsmanship rather than adhering to rigid Scotch whisky stereotypes. This campaign continues that evolution, positioning Glenmorangie as a whisky for those who appreciate a sense of wonder and discovery in their drinking experience.
Shop Glenmorangie at Barrel & Batch
If Ford’s Glenmorangie campaign has you craving a dram, you’re in luck! You can explore and shop Glenmorangie’s exceptional range of Scotch whisky online at Barrel & Batch. Whether you're after the signature Glenmorangie Original, a rich and complex aged expression, or a limited-edition release, you’ll find the perfect bottle to enjoy.
👉 Visit Barrel & Batch today and bring home a taste of Glenmorangie! Cheers!